Tag Archives: movie

Super poop, or how AI killed the box office

21 Jul

Crowds jeer in James Gunn’s recently released “Superman.”

James Gunn’s “Superman” swooped into theaters a week ago and knocked it out of the park with more than $125 million at the domestic box office. Not bad for a flat-footed rebrand that’s a long way from “Jaws,” which 50 years ago became the pindrop for the blockbuster, pulling in more than $260 million ($1.5 billion by today’s standards), with the eventual Academy Award winner that year (and No. 2 in box office totals), “One Flew Over the Cuckoo’s Nest,” taking in less than 40 percent of that. With that success, Spielberg’s gambit forever altered filmmaking and the way we see films; producers began seeking ready-made target audiences and the next big onscreen wow that would blow watchers’ minds and create lines to the ticket booth.

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