The many lives and allure of big-screen ‘Cats,’ the hairball Hollywood coughed up into a cult

A few weeks back I wrote about the second life (of nine?) for the failed film adaptation of Andrew Lloyd Webber’s hit musical “Cats” taking form at the Somerville Theatre. Turns out the film’s reincarnation as an “audience participation” cult – come in costume, drink alcoholic beverages and shout at the screen – has more claws than the studio’s initial Christmas release: Despite its Oscar ambitions, critics tanked it, and hardly anyone filled the theater. (Opening opposite a hotly anticipated “The Rise of Skywalker” probably wasn’t the wisest choice.) To date the film has made barely more than half its nearly $100 million budget and, because of massive digitalization gaffes, had to be reedited and rereleased by Universal two weeks in. As a regular seven-days-a-week run became just slots on the weekend, though, it’s those late-night Friday and Saturday showings that have sold out. To check out just the freaky furball fun and gauge the cinematic awfulness of the talent-laden miscue (it does have Oscar winners galore), I swung by the Somerville Theatre on Friday.
It was a robust (two-thirds full) and raucous crew (mostly millennials with a boomer here and there), but I was slightly disappointed no audience members were in costume – just the feline-fashioned hosts, Usher Cat and Popcorn Tickets (theater staffers, adding a twist to the phenom) who had a few rules for the audience to follow. “Rule No. 1,” growled Usher Cat, “Don’t be a jerk or a dog.” Another stipulation asked audience members to “take the kitty litter home and not throw any projectiles at the screen,” and lastly, “Cheer for milk!” (when you see it). There were a few rounds of trivia, including the naming of cats in the films “Alien” and “Breakfast at Tiffany’s,” Usher Cat made an oblique reference to “catnip edibles” (part of the conjecture for the the rise of “Cats,” theater manager Ian Judge surmised, is the recent legalization of recreational cannabis). Then it was showtime. Continue reading