Bicycle Benefits founder Ian Klepetar takes advantage of a discount at Cambridge’s Area Four eatery unlocked with the sticker on his helmet.
Remember those $5 Bicycle Benefits stickers? They gave you deals such as 5 percent off at Petsi Pies if you showed a bike helmet at the cash register with the right sticker affixed to it.
They’re still around (so is Petsi Pies, now under new ownership and crushing it on Beacon Street in Somerville) but undergoing a relaunch of sorts in preparation for Bike Month in May.
Bicycle Benefits launched in 2007 in Saratoga Springs, New York – the hometown of sometime Somervillian Ian Klepetar – but a Greater Boston campaign arrived in 2008 to give people an exclusive financial incentive to get on bikes and out of cars. “We live in a culture which prioritizes an auto-focused existence despite the destructive nature of automobile travel,” Klepetar said. “Most people have access to a bicycle, yet often need a little extra nudge to ride it.”
There are approximately 40 cities in the United States with a Bicycle Benefits program. Part of the reason the program is being rebooted by Klepetar and his all-volunteer crew is the damage done by the Covid pandemic to the restaurant industry, which is a large sector of the businesses participating in Bicycle Benefits.
Before Covid, the program had about 40 partners in the Cambridge-Somerville area, Klepetar said. It is currently at 60, and he hopes to have that number at 100 by the end of the summer. Many of the businesses that participate in the program sell the stickers.
The program has a online map that makes it easy to look up partners in a city or by postal code and filter choices by business type – hardware store, bike shop, cafe, bar, restaurant, and so on. Some current deals Klepetar highlighted are a free coffee with the purchase of a pastry at the Area Four eatery (a discount he took advantage of while we met) and 10 percent off purchases at American Flatbreads in Somerville’s Davis Square.
Most participating businesses are local and independent, but there are nationwide chains – Ace Hardware and Whole Foods, for instance, which offers a $5 gift card for every $50 purchase at its grocery store on Beacon Street in Somerville.
Klepetar, who makes his living through maintenance and gardener gigs – and during the winters works at a ski resort in Utah – remains committed to the cause. When he went from Boston to Madison, Wisconsin, to launch a program there, he rode his bike the whole way.
“A lot of how we get around is within our control,” he said.
The website and other operating expenses for the program are paid out of income from people buying the $5 stickers – pretty much a one-time, lifetime purchase. When I told Klepetar I had three helmets and laid down my fiver, he gave me three stickers.
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